Get the strength and support for your business through NeoGrowth loans!

A boy along with his father were in a sports shop. The boy saw some dumbbells in the shop which some buyers were lifting and checking it. His curious mind asked his father-

“Can i lift this dumbbells, like this people do?”

His father responded –

“ If you use all your strength, then you can”.

The boy pumped himself, took a deep breather, closed his eyes and with all his strength he tried to lift a dumbbell placed on the lowest shelf. He tried desperately and finally he gave up. Filled with sadness, he asked his father –

“You told me i could lift it!”.

His dad gently smiled and said,

“I told you to use all your strength. You never asked for my help.”

The boy understood, and giving a slight smile, both lifted the dumbbell!

Your strength is not only yours but your support system too!

Get the strength and support for your business through NeoGrowth loans!

NeoGrowth Credit Pvt Ltd can help you get business loans. For more information refer here :

You can also download NeoGrowth-business-loans PDF file for your reference.

Post By NeoGrowth Credit – Business Loans specially created for Retailers & Online Sellers

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Or Give Missed Call @ 08080861166

3 Most Overlooked Factors in Your B2B E-Commerce Success

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Just to get the most pertinent of introductions out of the way: B2B (business-to-business or e-biz) refers to the occasion of a business offering its products and services to other businesses, while B2C (business-to-consumer) refer to instances of a business offering its products and services directly to the consumer. In other words, B2B ventures caters to businesses as their customers, while B2C ventures cater to consumers as their customers. And, while these terms (i.e., B2B and B2C) refer to both offline and online businesses, the terms had only come into use during the dotcom boom.
Now, most ecommerce websites generally follow a B2C model. But there are also enough online ventures out there whose main target customers are other businesses. And, while B2C and B2B obviously will have some similarities, the approach that is needed to run either is, predictably, pretty different.
However, considering the rising levels of customer-engagement that is possible today, there are factors that are overlooked when it comes to B2B, simply because these factors seem inherently more suitable for B2C. But that’s a grand oversight. In fact, merging the following three factors into the running of your B2B ecommerce business could very well spell the difference between your venture’s success or failure.

Factor 1: Personalization

The last thing any business wants to seem is unprofessional or amateurish. And for good reason. Giving either of the two impressions to customers, especially when you’re a B2B ecommerce business, is a sure-fire way to lose potential customers. However, there is a strong misconception that appearing casual, friendly, or personal in one’s interactions with other businesses is equivalent to appearing unprofessional – which is definitely not the case.

Now, chances are that if you were running a B2C business, you would be adopting a light-hearted and casual tone to connect with your individual customers as the norm. Because it’s pretty obvious that people prefer to do business with those they feel connected to. However, as, in running a B2B business, you are trying to reach out to other businesses, you will most likely adopt a formal, detached tone with plenty of jargon and marketing-based overtures, thinking that this is what your business customers will appreciate. After all, your customers are businesses, not individuals. So it is obvious that you can’t employ personalization and should rather treat them as a mechanical unit, right?

Nope. Very much wrong.

For you see, although in a B2B your customers are not individuals, it does not mean that it is absent of “people” either. Businesses, in fact, are made up of people at its very core. And as a B2B, you should not forget that. Because, even in a B2B, your business customers will be more likely to want to do business with you if they feel like you’re connecting to them. In fact, leave off the annoying business jargon and blasé marketing terms in your communications; they don’t work anymore. Rather, try for light and casual, with friendly overtones that make it clear to your customer that their business is important to you.

In short, your customers will be much more receptive (and more likely to continue doing business with you) if you take a more personalized approach.

Factor 2: Shipping

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In storytelling, one common piece of advice is that what the audience will remember the most about a story is it’s ending. And the same advice can be applied to B2B ecommerce in a sense as well. Only here, the “ending” refers to the final stage of a business placing an order with your B2B: the shipping and delivery of the ordered product(s) or service(s). However, while most B2Bs spend a lot of time optimizing all their other processes, the shipping and delivery aspect is what is most often overlooked – which can often trigger a business pulling away as your customer. In fact, statistics show that a lack of reliable and affordable shipping options is what makes B2Bs lose the most number of customers. For, up to 61% of businesses have indicated that they have abandoned a cart because of unexpected and ill-affordable shipping costs. And up to 50% indicated their orders not qualifying the minimum requirement for free shipping being the reason they abandon their carts (and as B2Bs usually run as wholesalers, the minimum requirement set for free shipping is an important aspect to consider).

Thus, re-organizing your shipping and delivery options to be affordable and reliable for your customers will greatly reduce customer abandonment of your carts.

Factor 3: Segmentation

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The segmentation factor is directly tied to the personalization factor mentioned earlier. In simple terms, segmentation here means categorizing your buyers (i.e., customers) based on various factors like price, timing, etc., while also categorizing your buyers, according to demographics, size, business needs, order volumes, and the likes. Basically, segmentation will allow you to personalize your B2B approach for various buyer categories, thereby intriguing them towards higher levels of engagement in your business.

Post By NeoGrowth Credit – Business Loans specially created for Retailers & Online Sellers

For more Information – email us on

Or Give Missed Call @ 08080861166

Marketing and Analytics: The Cornerstones of Success in E-commerce


The mother of all internet businesses, e-commerce is a constantly evolving segment. The galloping pace of evolution is certainly exciting and if you are looking to match steps, you must get a handle on marketing and analytics. These two are the cornerstones of success in the field of e-commerce. Unfortunately, many businesses do not give them due importance, realizing little that it will give their competitors a huge edge and the latter can easily become the go-to destination for customers.

Why are marketing and analytics important?

Probably, the reason behind the lack of interest is the inability of entrepreneurs to understand the significance of marketing and analytics in the success of their business. Well, the fact is that e-commerce is a highly competitive niche and the customers are spread far and wide, who can be only engaged through intensive marketing and quality service. The second reason is that multiple variables operate in the e-commerce sphere at the same time and to tap into their potential, businesses need correct analysis and reports. Last but not the least, the decision-making process of this segment demand quick thinking and detailed analysis.

So, which are the areas where marketing and analytics come into play?

Below is a detailed explanation.


Product/service offering


Your key offering i.e. products/services gives you great insights regarding consumer behavior and needs. Your product page is a source of huge data and you can dig into it to perform better. It will help you find out the satisfaction rate, identify the customer queries/interests, demographic specific demands, engagement density and many more things. You can also make a sales forecast on this basis, and modify your marketing and sales accordingly.


User experience


User experience plays a very important role in the success of your business and thus, it is important to understand what is engaging and annoying the user. The user related data, such as how much time they spend, how do they search, which is the best landing page, what holds their attention, reviews, etc. form a part of the analytics. It is studied to improve the user experience so that there are more conversions and your position is solidified as a brand.


Supply chain management


Supply chain management is an integral part of e-commerce, especially in retail, and it revolves around logistics. Logistics involves heaps of data related to pricing, transportation cost, human power, etc. In fact, this is one of the pillars on which e-commerce industry stands. It plays a key role in customer satisfaction and can make or break your operations. Therefore, only those businesses which manage this aspect skillfully can hope to flourish and make profits. And to manage logistics, nothing is more suitable than analytics.


Merchant management


Merchants are the lifeblood of e-commerce business. They need to be managed and engaged so that they can help you grow as a successful enterprise. With their numbers quite high, you need to employ analytics to track the dealings, their relative performance, ability to cater to a growing customer base and other variables. With insights gained from customers’ data, you can easily engage the merchants by offering them more contracts and rewards.


Fraud detection

E-commerce is not devoid of frauds and cheating. Since it involves online transactions, the chances of getting duped are quite high. It may come from the merchant’s side or in some cases even customers. Such cases need to be handled with tact and must also be tracked carefully. With analytics, it becomes a cakewalk to detect frauds and handle them.




E-commerce marketing is a lot about analytics. Be it SEO or AdWords spend or social media marketing, every business gets huge unstructured data on these fronts and needs to study them properly so as to get optimum return on investment. Even in terms of content marketing, one needs to analyze customer data to understand what is trending, what is being searched, which keywords are performing, what kind of content is impactful and other related things.

Bottom line

A strong data analysis framework is must for every e-commerce business as it helps you at every step in your business. And thankfully, there are many tools out there to help you in this regard. Available for free as well as at a price, these analytics tools help you a great deal in forging correct strategies for sales and customer engagement. Names like Google Analytics, KissMetrics, CrazyEgg are well-known for their efficiency and ease of use.

If you want, you can also develop personalized tools. You may need to hire an analytics expert to perform this task or you may choose to do it yourself. But if you do it yourself, you must possess great analytical skills. Whatever you invest in this area is bound to bear fruits and therefore, you must choose the right option, even if it seems costly.


Post By NeoGrowth Credit – Business Loans specially created for Retailers & Online Sellers

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Or Give Missed Call @ 08080861166

Finance and Bookkeeping Apps Your Small Business Needs to Succeed

Importance of financial mobile apps to Business:

Challenges related to finance and accounting are faced by every small business. Be it related to finance or book-keeping, these obstacles are encountered by all. Great care and utmost caution are required while dealing with these factors as even a small accounting error may cause a multiplied effect on the balance sheet as a whole. Now, the best way that one can employ to deal with these challenges is by preventing it in the first place. And the best way to combat these obstacles include developing a system and standards, using an integrated software system that needs less manual entries, using versatile cloud-based accounting software system, educating yourself on accounting, tax and accounting problems, and partnering with a certified public accountant.

One can keep a tab on finance, accounting and book-keeping using apps on their mobile phones or tabs. Let us take a look at some useful and handy finance and book-keeping apps for your small business:

1. Zoho Books


Zoho Books organizes and manages all of your business transactions. You pay less time invoicing and chasing due payments. On-line payments offer the advantage and convenience to encourage faster payments. With Zoho Books, you’ll be able to simply keep a record of all of your estimates, invoices, credit notes, and continual invoices. Convert estimates to invoices in just a click, and with the filter you can also trace invoices which require your attention.

Zoho Books is stress-free and an easy-to-use accounting app that tracks the cash incoming and outgoing of your business. With Zoho Books, you’ll continually keep up-to-date on your business finance and create choices instantly. Some of features include-

  • Sales – Manage Money Coming In
  • Purchases – Manage Money Going Out
  • Purchase Order
  • Banking
  • Quick widgets
  • Tax Exclusive / Tax Inclusive rates
  • Invoice Templates
  • Track time accurately
  • Download and Print Reports
  • Accept Online Payment
  • Add Attachments and Receipts


2. QuickBooks Online


QuickBooks makes accounting, billing, and payments as simple as a breeze. Run your entire business with this small business cloud accounting solution and enjoy the liberty of operating at any place from your smartphone or tablet. Some of the benefits of using this app are-

  • Create and send professional looking invoices and estimates
  • Get paid faster by sending invoices with a Pay Now link
  • Receive payments directly on an invoice via credit card
  • Do business in multiple currencies using the latest exchange rates
  • See overdue invoice notifications to make sure everyone’s paying you
  • Manage expenses, sales and customers on the go


3. Freshbooks


FreshBooks enables you to create Professional Invoices in seconds. You can create professional-looking invoices complete with your own logo. When you’re ready, simply print off your invoice or email it to your client in a snap. It is exclusively designed for Small Business Owners

  • Create and send professional-looking invoices and estimates
  • Easily capture and manage expenses on the go
  • Turn on the timer while on the clock for your client and never lose another billable second again
  • Your FreshBooks account is accessible everywhere, on all your devices, to let you work from where ever you want and whenever you wish to
  • Your data is backed up and secure across multiple data centers, behind a firewall with 256-bit encryption – that means if you ever lose your phone, all your data remains intact.
  • The cloud accounting saves your time and helps you get paid faster.


4. Tally


This app is a tool to keep up business or personal accounts on android device in “Tally Way”.

A person having no knowledge of accounting can also utilize this tool as it is very simple and user friendly. This app makes it very simple to manage day to day accounting transaction on a mobile or a tab. The screens and operations resembles known Indian accounting package “Tally”.  Even zooming is additionally provided, i.e. from final report one can reach till voucher entry.

Some of the features are –

  • Creation of Masters for all sort of Accounts like Capital, Assets, Debtors, Creditors etc. Entering and maintaining Daily Transactions like Payment, Receipt, Sales and Purchase. Contra entries to manage cash deposited or withdrawn from bank. Journal Vouchers for cross account entries and final settlement entries.
  • Generates Reports like Daybook, Ledger, Registers, Trial Balance and Final reports – Balance Sheet, Profit & Loss Account.
  • Data is always backed up and used from the device itself. But for safety, user can take a backup in a company wise manner and store it at a desired location or can directly mail on his own mail-id. So, in case the user has formatted his phone, there is no accidental loss of data.


We @NeoGrowth Credit help online sellers & retailers grow their business by providing business loans.


Post By NeoGrowth Credit – Business Loans specially created for Retailers & Online Sellers

For more Information – email us on

Or Give Missed Call @ 08080861166