So, you have decided to give your shop an online identity but still find it difficult to set the ball rolling. Don’t worry. You are not the only one going through the launching travails. Every entrepreneur goes through this situation. Even the premium players have experienced the grind and pondered over countless ifs and buts before making it to the top ranks. Hence, all you need to do is set aside the worries and get going with the task at hand.
To help you out, we will tell you about 4 simple and effective steps to get going. Following them, you can easily begin operations. These steps are tailor-made to suit an exclusive online store as well as a physical store looking to expand with an online avatar.
Research and regard your customers
Customers are the lifeline of every online business and if you want to sell more and attract more footfalls then you have to look at things from their perspective. From the look of your e-store to the shopping cart to subscription pop-ups, everything should be customer friendly. It must load fast and the customer should find it convenient to navigate through your site while looking for different items. The entire process, from arrival to checkout, ought to be seamless and simple. You must make sure that the site’s aesthetics and functionality go hand in hand. Just go through a shopping trial on a site that you find exemplary and incorporate all the desirable traits in your e-store.
Focus on product images
Studies have proved that visuals grab quick attention. They also possess higher engagement value. So, it is important to make sure that your products have good display. It will easily enamor the customers and help you to sell more. Your e-store should look like a well decorated physical store with all items showcased properly. Add zoom-out, side display, back display and other features to the images as it enhances their value. Also, write good copy for the products with complete information and catchy titles. Keep the search terms and keywords in mind as well.
Incorporate customer reviews
Customer reviews play a key role in increasing sales. They act as credible sales pitches which customers value greatly. So, if you want visitors to loosen their purse strings you should make space for reviews. Showcase the star ratings, testimonials and words of praise on your site, below or alongside the products. Do not be afraid of criticism or negative feedback. But if you want to obliterate it altogether, switch on the filters that track negative reviews or allow for review via the email method only.
E-commerce is a highly-contested niche and there are scores of competitors vying for the same target customers. So, you have to be proactive and market aggressively to get your store noticed. Luckily, you can rely on the multi-pronged online marketing and you should never underestimate its power. To make the most of this strategy, it is suggested, you go whole hog. Utilize every marketing tool like social media (esp. Instagram, Pinterest because they are images-oriented) SEO, Google AdWords (be discreet as it is expensive), content marketing, emails/newsletters, YouTube videos, etc. to grab the eyeballs. It is completely worth it and results in sustainable traffic as well as more sales.
Important points to keep in mind
- Do not waste time being a perfectionist. Launch quickly because there is nothing like the perfect time or right time. Set up a time-limit for the research, cover all the aspects within the same and set the ball rolling.
- Pick up an easy-to-use and customer friendly shopping cart as it impacts the customer experience. It has an important role in driving sales and profits. There are many options like Shopify, WooCommerce, Magento, Big Commerce, WP EasyCart, OpenCart, Prestashop to choose from.
- Keep it lean in the initial phase and do as many things yourself. This will make sure that your financial resources are not unduly stressed and you can also save a fair deal.
- Watch out for your competitors and always keep an eye on their innovations and strategies. You do not have to copy them but if they help to enhance sales without affecting your brand value, you can certainly take recourse to them.
- Last but not the least, keep doing regular analysis of your performance. Modify the strategy as per the results and always focus on the target that you have set for your business.
An online store has huge potential for growth because e-commerce is a cost-effective and simple business model. It is very popular and is being used by thousands of entrepreneurs, all over the world, to earn profits and make a name for themselves. So, just follow the steps and tips we have mentioned above and get ready to join the coveted league.
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