entrepreneurs Archives - blog.neogrowth.in

In this decade, India has moved on from a male-centric society to a place where businesses and entrepreneurship are not defined by genders. Women have risen above the confined domestic life, took challenges, faced struggles and made their way to the top list of women entrepreneurs. Some of them had only a little or no experience in the industry they chose, but they learned to overcome the knowledge barriers as they grew.

Here are some original stories of women entrepreneurs who are true role models:

1. Rashi Narang, the founder of Heads Up For Tails
Has anyone ever quit the job for the love of dogs? Rashi did it to start HUFT.
She started making accessories for her dog who did not like the products available in the market. And as a passionate dog lover, she decided to mass produce these accessories and approached 200 pet stores, to have all of them shut their doors on her. Today, Heads Up For Tails has nine stores in Delhi, one in Pune, four in Mumbai and nearly one lakh customers. She has proved that even a small idea could lead to huge success.

2. Sneha Raisoni, the founder of Tappu Ki Dukaan
Like many successful entrepreneurs began, Sneha quit her job from a leading firm as a chartered accountant and opened her first store in 2009, Tappu Ki Dukaan, Tappu being herself. She sold creative products like chairs that fold into ladders, Batman USB sticks and other fancy items. Her business has only been a success since its beginning, and the way she puts it is, “We don’t have anything you need, but you will want everything we have.”

3. Aditi Gupta, the founder of Menstrupedia
Aditi brought a huge change in society by educating girls in small towns and cities about menstruation. Her idea was to educate people about the menstrual cycle by adding humour to it through comics. Being born in a small town in Jharkhand, she was familiar with the way a woman is treated during her period, and this inspired her to publish several comics on this topic. Later she managed to raise Rs 5.15 lakh for investment and then continued by reinvesting the profits into the business. She believes that being an entrepreneur has been the most empowering experience in her life.

4. Surabhi Dewra, the founder of MeraCareerGuide.com
Surabhi realised that India lacks a career counselling platform that could help students of all age group to find a right career path and connect with the institutes of their choice. This inspired her to start MeraCareerGuide.com in 2008. It became successful within the first few months by gaining 50,000 visitors. This one of a kind educational portal eventually became India’s largest online career guidance platform.

5. Sairee Chahal, the founder of Sheroes.in
She was voted as the Most Powerful Women in Indian Business, 2012, and also featured on shows like What Women Want, Young Turks and Pioneering Spirit. Sheroes.in helps those who are looking for part-time jobs or work-from-home options. Her company grew to one of the largest women communities in the world. As a working mother and businesswoman, she offers this tip to maintain work-life balance “The key is to prioritise continuously. I also believe in investing in the support system so that I can then focus on what’s important to me.”

6. Sabina Chopra, the Co-founder of Yatra.com
When Sabina started in 2006, online travel businesses were taking flight. It’s during this time, Yatra.com grew to become the leading online platform for travel bookings. She had spent many years working in another travel company before she quit the job and started a company of her own. She was declared as the winner in the Travel and Tourism group and had been honoured at the annual Women Leaders in India awards, 2010. When she was asked about her Mantra For Success, she said, “Finding happiness in my work and making it a fulfilling experience for me and the people around me.”

7. Garima Satija, the founder of PoshVine
As a young entrepreneur, Garima started an online platform to offer better shopping, dining and travel experiences. PoshVine helps customers to choose a fine dining restaurant, make an instant reservation for free and earn credits that can be redeemed. It was founded in 2011, based out of Bangalore, and currently serves over 400 restaurants in 5 cities.

8. Vanita Puri, the founder of Olive Retail
Vanita was working in a leading company in South Africa and later decided to quit her job to start her own business in India. She was confident of becoming an entrepreneur and was ready to take up the challenges of a small business owner. This gave rise to Olive Retail, a departmental store that caters to all the demands of a customer. Olive Retail saw success within the first few months and became a trusted store around the corner. But when the footfalls grew further, she found a shortage of inventory. This is when NeoGrowth supported her with required finance to seize the opportunity and boost sales. Currently, Vanita happily says that being an entrepreneur was the best decision of her life.

By presenting these stories, our motive is to inspire you to take the first step of your entrepreneurial career and show your potential to the world. And don’t stress if you’ve been turned down by the bank for a business loan. We are flexible than a bank at providing finance.
From making a social impact on becoming a business leader needs a little support, and we are here to provide you with that bit.

Entrepreneurs are people who spot pain points in the way we go about our daily routines and launch businesses to fill these gaps, thereby giving rise to a business model. Entrepreneurship involves taking a lot of risk to create something new from scratch. However, entrepreneurship comes with its own unique set of hard challenges. The uncertainty of miscalculating an opportunity could lead to a situation when unfortunate events occur. Further other risks associated with being an entrepreneur include building a brand with no established credibility and failing to innovate or keep up with the needs of your target market, misguided marketing strategies, bad hiring decisions and the pressure to maintain a steady flow of customers.

The path to stabilizing a business and being successful goes through a series of slip-ups and mistakes. However the difference between letting go and riding the toughest times can be taking inspiration from people who have successfully gone through these phases. Some of these successful people include Bill Gates, Mark Zuckerberg, Steve Jobs and Carlos Slim.

Bill Gates dropped out of Harvard and a year later co-founded Microsoft, the Company that would eventually make him the world’s wealthiest man. Bill Gates says entrepreneurs need to have a keen eye for detail and never lose track of his team. Gates believed that as the scale of operation of your business grows, more employees will come on board and it is essential to keep a close eye on the team and the Company’s output. Bill Gates also puts a lot of importance on criticism, which if taken correctly can turn into an area of strength for your business. Criticism from customers and clients is vital to moving a business forward and helps companies improve their product offerings.

Mark Zuckerberg, who has built Facebook into one of the world’s leading internet businesses, opines that it is essential to think long term and to understand that one cannot tackle all the problems by themselves. It is imperative to find and build a team with the right set of people who can complement you and focus on different sets and different scale of problems. Zuckerberg also believes that entrepreneurs should go after the hard problems and not to lose sight of that target and settle for something easy in the process. If the business solves a fundamental problem, it would be worth the time and effort that people have put in it.

One of the foremost and greatest entrepreneurs of our time, Steve Jobs, the man who built Apple into the most valuable company in the world was a firm believer of perseverance. According to Jobs, the differentiating factor between the successful and non-successful entrepreneurs is purely based on how well one persevered.

An entrepreneur can think of and have the greatest idea in the world, but it is his perseverance and persistence that takes him a long way towards achieving what he dreamt of. Also, according to Jobs, the more you love your dream and make it your passion; the more likely it is that you will succeed in your endeavours. He believed that success for an entrepreneur is dependent on how determined you are in attaining your dreams.

Carlos Slim, one of the world’s richest people, has been an entrepreneur since a very early age. According to Slim, it is the essential things that add value to any proposition. So, more focus should be placed on these essentials, rather than on factors that tend to slower the pace. These road blocks will surely not add any value.

He firmly believes that when an entrepreneur and organization has a clear and focused growth strategy supported with strong execution infrastructure, they are bound to taste success.

India’s richest man, Mukesh Ambani, believes that it is essential to dream big and focus on growth. Growth through focus is the right strategy to adopt when you are growing your business. Having a dream and working towards it is the most essential thing for any business. This also helps entrepreneurs overcome obstacles that come in the way of achieving their dream and growing. He believes that there is no substitute for hard work and there are no shortcuts to success.

So there it is – five bits of advice from some of the most successful entrepreneurs in today’s world. Follow them and internalise them in your respective business systems – success is bound to follow!

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Inspiring Stories of Indian Women Entrepreneurs

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